Frank Piacitelli Graphic Designer, Creative Director, Web Strategist, Producer

Strategic, Practical Communication Design

Like many multi-disciplined designers, I have a difficult time nailing down and sticking with the words that best define what it is that I do, exactly. I take a strategic approach — I am as interested in how design can help create change for a company as I am in how the type on the corporate website will look. I say “practical” because everything I do is grounded in a down to earth, real world framework. Every client I work with has a timetable and a budget, and a specific set of circumstances to deal with. My combination of both creative and technical skill makes me well-suited to identify the best approach for many communication challenges.

I hold a BFA in Graphic Design (1991) from Rochester Institute of Technology. My greatest strengths are typography and composition, and the ability to see the “big picture” of visual systems. I strive for clear, impactful communication and appropriate hierarchy of visual elements.

Background

I have worked as as an art director / graphic designer since around 1991. My lifelong affinity for computers and all things electronic made me a natural for web projects as the internet grew in popularity in the mid 1990s. Most of my career has been spent at advertising agencies.

In my spare time, I’m into productivity (GTD, 43folders) and electric guitars. I also have yet to outgrow my juvenile interest in comic books and superheroes.

When I was in high school in the 1980s, I spent as much time “doodling” as I did taking actual notes. I did well in both art classes and drafting, and my favorite math class was geometry. I could draw the logos and screen graphics from most of my favorite video games from memory. I hand-drew copies of record album covers for my cassette tapes. When it came time to look for a college program of study, I learned that what I was doing was called “Graphic Design”.

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