Frank Piacitelli Graphic Designer, Creative Director, Web Strategist, Producer

My Role in This Project

I worked on the Bristol Mountain account as Art Director and Creative Supervisor at Martino Flynn for several years. This is my favorite set of promotional materials, from the 2005-2006 ski season. Writer Matt Conn and I came up with the positioning line “We’ve Got Winter Fun Down Cold”. I created a visual system around this line, and designed all these collateral materials using stock images and a healthy dose of graphic design ingenuity. Take a look at the interior of the “Get Skiing” brochure — the information design work I did here breaks down a complicated set of products, making it easier for the customer to make an informed choice and purchase.

Collaborators

  • Copy: Matt Conn
  • Agency: Martino Flynn
  • Type: House
  • Type: Gotham
  • Type: Knockout