P.F. Chang’s Invitation
A Promotional Seasonal Lunch Invitation
My original sketch. This one doesn’t look so hot, but it served its purpose.
Walter Colley did this tabletop shot for me.
I created this custom art for the carton in the shot. I used some asian characters, but I have no idea if they are chinese, japanese, or what. But I really like the look of asian characters, so different from our simple letters.
Next, I mapped the artwork onto the carton in Photoshop.
I created a snowflake motif with some dingbat characters for a wintery feel.
Composition detail.
My Role in This Project
There’s no “big concept” at work here, but I was really psyched about the way this agency seasonal promotional invitation came out. Walter Colley shot a chinese food container and a fortune cookie for me. I created some artwork and mapped it onto the carton. I added some seasonal style to the image, and finally we distributed it via email. This is just one of those small jobs that turned out exactly as I’d initially pictured it.
Collaborators
- Photography: Walter Colley
- Copy: Brad Garratt
- Agency: Martino Flynn