Frank Piacitelli Graphic Designer, Creative Director, Web Strategist, Producer

My Role in This Project

The purpose of the spot was to promote the fact that Canadaigua National Bank provides truly personal service to its customers. Writer John Munyan and I came up with this concept — a financial advisor that acts like an automated phone answering service. I drew the storyboards for this spot, and art-directed the piece through casting, shooting, and editing. This spot achieves the comic effect we were going for, the talent really nailed their performances.


  • Cinematographer: Tim Wainwright
  • Writer: John Munyan
  • Editor: Chris Bauman
  • Agency: Martino Flynn