Frank Piacitelli Graphic Designer, Creative Director, Web Strategist, Producer

My Role in This Project

In 2004, I reorganized and redesigned Canadaigua National Bank’s web homepage. The previous design was unfocused, difficult to navigate, and lacked any visual hierarchy. My redesign allowed for improved navigation, obvious user-centered elements (a direct login to online banking) a wider range of content, and self-promotional banner ads. The result is a more friendly and orderly look, and a far more positive brand impression. I also directed the design of some section homepages for this site, which it was sorely missing.


  • Agency: Martino Flynn