Frank Piacitelli Graphic Designer, Creative Director, Web Strategist, Producer

My Role in This Project

Writer Rob Wojtowicz and I came up with two campaign ideas for Dick’s Sporting Goods in 2005. One was for a holiday season campaign (“We’ve Got a Gift for Sports”), another for a back-to-school campaign (“School of Advanced Sportsology”). While the “Sportsology” campaign never got off the ground, the concept was well received by both agency and client, and I’m proud of the designs I comped up for it.


  • Writer: Rob Wojtowicz
  • Agency: Martino Flynn