Frank Piacitelli Graphic Designer, Creative Director, Web Strategist, Producer

My Role in This Project

The Infotonics Technology Center in Upstate New York began a relationship with Martino Flynn around 2003 with a poorly-designed visual identity. I evolved their logotype without changing the color palette or omitting any major elements. I also designed several collateral pieces, cultivating a high-technology look appropriate to their areas of expertise. In addition, I created a new name (“Science Camp”) and complete visual identity for their summer program for kids, which was originally named, I believe, “Action Potential Science Experience”. I’m really proud of the wacky mad-scientist look that I created for Infotonics Science Camp, and I believe the name change alone contributed greatly to interest and enrollment.


  • Agency: Martino Flynn