Frank Piacitelli Graphic Designer, Creative Director, Web Strategist, Producer

My Role in This Project

I planned, designed, and produced the original site for Leki.com (some of the good work that went into this site unfortunately has been undone as the site has been updated). On a tight budget, I created a site design based on some great-looking print materials that the agency had already produced. I produced all graphics, wrote CSS/HTML templates, coordinated content development, and backend programming. Along with some nice instructional graphics and video content, this site features a system that lets customers submit stories and photos of themself using the product, which then appear in a gallery, which is client-moderated thru the site’s admin interface.

Collaborators

  • Agency: Martino Flynn
  • Art Direction: Paul Hill
  • Art Direction: Andy Reddout
  • Database Programming: LogicalSolutions.net