Frank Piacitelli Graphic Designer, Creative Director, Web Strategist, Producer

My Role in This Project

After 10 successful years as a leading provider of web hosting, development, and marketing services, was ready for their visual identity to catch up with their considerable capabilities. Creative Director Tim Downs and I spearheaded this effort, conducting research and workshops with Logical’s senior staff. We developed a new positioning statement, and after many rounds of design options, a new logo, color palette, and visual system.


  • Agency: Martino Flynn
  • Creative Director: Tim Downs
  • Type: Helvetica