Frank Piacitelli Graphic Designer, Creative Director, Web Strategist, Producer

My Role in This Project

I developed a new logo, color palette, and packaging designs for Media Street. The company's main product line at the time was a line of fine-arts inkjet papers. The packaging designs consisted of a single carton and a slipsheet for each specific paper for a cost-effective solution that kept branding consistent, yet made it easy enough for the customer to distinguish products from one another.