Frank Piacitelli - Graphic Designer, Creative Director, Web Strategist, Producer, Web Designer, Interface Designer

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Mirror Show Homepage. Flash component cycles images of MSM staff and portfolio pieces. MSM can control which of these display via their admin.

Mirror Show Homepage. Visual style and tone are personal, conversational.

Mirror Show Showcase Main Page. Flash component chooses 8 projects and displays them in a random configuration so this page is always different.

Mirror Show Showcase Project Page. Ajax makes images easy to flip through. MSM can load in new images and reorder them via their admin.

We scripted, shot, and edited about 10 irreverent videos for this site. They do a great job of expressing this company’s personality.

Borrowing a page from the Martino Flynn playbook, we developed a page for every MSM staff member. We also developed a “whodunnit” game to make it fun to learn about MSM’s different staffers.

We devised a “projectography” section on each staff page to cross-merchandise content.

We devised a section on each portfolio page to show which team members worked on the project - to cross-merchandise content.

My Role in This Project

Mirror Show Managament was unhappy with their website. Our agency team helped them determine exactly what made them different from their competitors. I led a creative team that developed a new expression for the Mirror Show brand. We didn’t fix what wasn’t broken — their visual identity was in good shape. But they needed to show that their people, attitude, and enthusiasm were as remarkable as their trade show capabilities. We developed the “exhibit greatness” position for them, and developed a web presence with a feel that’s rich, personal, and very different in their category. It includes many data-driven flash components, and a completely custom admin system that’s tailored to Mirror Show’s needs.

MirrorShowManagement.com won the Rochester Business Journal’s 2008 “Best of the Web” Award in the Business Services category.

Collaborators

Agency: Martino Flynn
PHP, Ajax, Flash Development: Justin Dickinson
Design + CSS development: Scott Wolf
Copy: Duane Bombard
Video Production: John Marianetti

Up to Portfolio

Frank Piacitelli Graphic Designer, Creative Director, Web Strategist, Producer

Mirror Show Management Brand Alignment + Web Overhaul

My Role in This Project

Collaborators