United Technologies Research Center Site Spec Redesign
UTRC Site Spec Redesign: Creative Direction, Art Direction, Web Design
UTRC Site Spec Redesign. My redesign in a side by side comparison with the previous design.
My Role in This Project
I created this site redesign on spec, to show my ideas on how the UTRC’s site could and should have a much more robust, professional, serious look, which would also be in better alignment with their parent brand. I also offered specific tactics they could take to showcase their events, staff expertise, and current project activity as web content, to best communicate the value they create.